Local & Retail · Beginner · 25 min

Create a month of social posts with one AI prompt.

Use a single, smart prompt to generate 30 days of Instagram and Facebook content for your shop, café, studio, or local service — then adapt it each month in under half an hour.

Get the master prompt Back to Local & Retail track

Beginner-friendly · Works with ChatGPT, Claude, or your favorite AI tool.

Local & Retail Beginner · ~25 min Instagram · Facebook Template included

This guide is designed for local businesses: cafés, shops, salons, studios, and neighborhood services who need consistent social content without hiring an agency or spending hours staring at a blank screen.

Step-by-step

How this works in about 25 minutes

You don’t need to be “good at marketing” or know how to write fancy prompts. Just follow the steps and fill in the blanks.

1. Capture your business snapshot

Jot down who you are, who you serve, your offers this month, and 3 words for your brand voice. This becomes the “brain” your AI tool uses to sound like you.

2. Paste in the master prompt

Drop your snapshot into the prompt below and let AI generate a full 30-day content calendar: hooks, captions, visuals, and hashtags.

3. Refine for your neighborhood

Ask for tweaks: more local references, shorter captions, or a different mix of promo vs. educational posts. Make it sound like a real person from your area.

4. Turn it into a monthly system

Copy the table into a spreadsheet or planner, and reuse the same prompt each month with updated offers and events — no starting from scratch.

Prep

Fill in your business snapshot

Copy these questions into a note or document and answer them once. You’ll reuse them every time you generate a new 30-day calendar.

Snapshot checklist

Business basics: Name, type (café, salon, boutique, etc.), city/neighborhood.
One-liner: 1–2 sentences that explain what you do and why people choose you.
Your best customers: Who they are, what they care about, and what problems you solve.
Offers & events this month: Promos, new products, special dates, or closures.
Brand voice: Three words (ex: friendly, helpful, playful · calm, expert, welcoming).

You’ll paste this snapshot straight into the prompt so the AI can write posts that match your reality, not generic advice.

Template included

The master prompt (copy–paste ready)

Replace the text in {{curly brackets}} with your details, then paste into your AI tool of choice.

You are a social media strategist for a local business.

Create a 30-day content plan for {{Instagram and Facebook}} for this business:

Business name: {{NAME}}
Business type: {{TYPE}} (ex: café, salon, yoga studio, boutique)
Location: {{CITY / NEIGHBORHOOD}}
About: {{1–2 sentence description}}

Audience: {{who your best customers are and what they care about}}

Offers/events this month:
{{list promos, new products, events, holidays, closures}}

Brand voice (tone): {{3 words, e.g. friendly, helpful, playful}}

Requirements:
- Create 30 posts (one per day).
- Mix of content types:
  * 40% educational or helpful tips
  * 30% promotional (products, services, offers)
  * 20% community / behind-the-scenes / stories
  * 10% testimonials or reviews
- Focus on LOCAL customers in {{CITY / NEIGHBORHOOD}}.
- Make the captions clear and human, no “AI” language or hashtags like #ai.
- Keep captions in the brand voice.

Output as a markdown table with columns:
1. Day (1–30)
2. Platform (IG, FB, or Both)
3. Post type (educational, promo, community, testimonial)
4. Hook (short first line)
5. Caption (2–6 sentences, ready to post)
6. Visual idea (photo or video suggestion)
7. Suggested hashtags (5–10 relevant hashtags, include a mix of local + niche)

After the table, summarize in 3–5 bullet points what themes you used across the month.